Alessio Fontanelli · Industrial Designer Portfolio
A personal portfolio built to position Alessio Fontanelli as a rigorous industrial designer with a distinct visual language. Every project is presented as a complete system of kinematics, materials and identity, reflecting the same obsessive logic behind each physical object he designs.
Translating physical complexity into a digital experience that doesn't simplify.
Industrial design portfolios often show only renders. The challenge was building a site that communicates the full depth of the work, from its kinematics to its material logic and assembly, without becoming a technical manual.
"Pensieri Estrusivi" needed a mark that felt handmade but precise: the logo and brand system were built to mirror the extrusion logic behind the physical work.
With a wide range of industries, from pharma to outdoor, lighting and medical, the site needed a consistent visual framework that gave each project its own space without fragmenting the overall identity.
The custom cursor, scroll-triggered animations and video loops were built without heavy frameworks: every interaction earned its place by adding meaning, not just motion.
Dark, precise, object-first.
Object as hero
Every page is built around the physical object: renders, videos and technical drawings take centre stage. The layout steps back so the work can step forward.
Motion as documentation
Video loops aren't decorative. They show the mechanism working. Motion is used to explain what static renders can't: how the object moves, folds, and interacts with its user.
Identity from the process
The brand is derived directly from the industrial design process itself: logo, typography, cursor. Extrusion, axes, geometric construction. The studio identity and the product identity are the same thing.
A portfolio that reads like a design manifesto: rigorous, precise, impossible to ignore.
"The form follows the function, but the soul follows the Heron. Minimalist, silent, and elegant."
